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Why trial users don't invite their team

Synthesis call after six user interviews on team invites.

TOPIC

4 of 6 never saw the invite button

It sits behind the settings menu.

FACTLena

"I didn't know I could add people"

Said almost word for word by two participants.

FACTLena

Prompt an invite after the first map

The moment they have something worth showing.

IDEAOmar

Too early feels pushy

Two participants disliked invite prompts in other tools.

RISKLena

Privacy worry before inviting

3 of 6 wanted to check what teammates would see first.

FACTOmar

Do they want a private space plus a shared one?

Or just a clear preview of what is shared?

QUESTIONOmar

Nobody read the sharing settings

They guessed, and two guessed wrong.

FACTLena

Teams that did invite stayed

Both teams that invited are still active after six weeks.

FACTLena

Interviews mentioning each barrier

Out of 6 participants.

Hidden but…4Privacy wo…3Not sure i…2Price1CHARTOmar

Is it invites that keep them, or keen teams that invite?

We can't tell cause from effect with six people.

QUESTIONOmar

Move the invite button onto the map

Visible, not behind settings.

DECISIONLena

Lena writes the spec for the new button

With a preview of what teammates will see.

ACTION☐ Lena @Lena

Omar books four more interviews

With teams that did invite, to test the cause question.

ACTION☐ Omar @Omar

Six interviews is a small sample

Treat the counts as direction, not proof.

RISKOmar

Lena's discussion guide worked

Every participant got to the invite moment unprompted.

PRAISEOmar
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