TalkGraphAd performance
How last week's paid campaigns performed.
TOPICTikTok CPA dropped to £3.10
Down from £4.60 after the meme creative launched.
FACTSanaSana to cut the underperformers
Pause the two worst ad sets by Friday.
ACTION☐ Sana @SanaDouble down on meme ads
Team agrees to shift 30% of budget to the winning format.
DECISIONSanaChannel split this week
Where conversions came from.
CHARTDevDev builds the UTM dashboard
One view per creative per channel, live Monday.
ACTION☐ Dev @DevDev's carousel outperformed video
2.1% CTR vs 0.8%. The static arc beat the edit.
PRAISESana @DevCPMs rose 18% this month
Auction pressure from two big competitors.
FACTDevBrand shoot
Planning Thursday's product photography day.
TOPICShoot Thursday 10am
Studio booked, props list confirmed.
DECISIONMayaMaya owns the shot list
Twelve hero shots plus five behind-the-scenes.
ACTION☐ Maya @MayaWeather risk for the outdoor set
40% rain chance, so have a studio fallback.
RISKDevWho's editing by Monday?
Depends on freelancer availability.
QUESTIONSanaSmoke texture tests look great
Props arrived early. The product reads beautifully in fog.
FACTMayaSana books the smoke machine
Same supplier as last shoot, delivery Wednesday.
ACTION☐ Sana @SanaGolden hour or midday for exteriors?
Affects the whole Thursday schedule.
QUESTIONDevNew channel test
Whether to test newsletters this quarter.
TOPICTrial two newsletter sponsorships
£800 total cap, measure against TikTok CPA.
DECISIONDevDev drafts the sponsorship brief
Include the case studies page as the landing link.
ACTION☐ Dev @DevMaybe a podcast instead?
Floated, not settled. Revisit next week.
IDEAMayaNewsletter opens: 34% and 29%
Both above the 25% benchmark.
FACTDevBook a third sponsorship if CPA < £4
Scale the test only if it beats TikTok.
DECISIONSanaDev's brief went out same day
Zero turnaround time on the sponsorship copy.
PRAISEMaya @Dev